Bar Cudkevich
Aspectus Group

Bar Cudkevich is an Associate Vice President at Aspectus Group’s New York office, leading communications and media relations for a variety of clients in the social impact, financial services and technology sectors. Prior to Aspectus, Bar spent several years in cause marketing, creating and leading CSR campaigns uniting blue-chip corporations and major nonprofits to raise awareness for a variety of social, environmental and health issues. Previous clients include Make-A-Wish America, the American Heart Association, the Rodan + Fields Prescription for Change Foundation and more.

Articles by Bar Cudkevich

  • Bar Cudkevich

    Outside the Echo Chamber: How Silence is Sabotaging Impact Investing

    From individual investors to giants like Goldman Sachs and TPG, impact investing continues to gain new adherents. But despite the range of actors falling under the impact investing umbrella, the sector's narrative is largely dominated by the loudest voices in the room – a group that Bar Cudkevich of Aspectus Group argues is largely unrepresentative of the field's burgeoning diversity. She explores why a "strong, smart communications strategy" is essential for investors of all sizes.

    impact investing, marketing and advertising
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