Posts by Barbara Börner
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When promoting their businesses, most social entrepreneurs naturally focus on talking about their successes. But though their instinct is often to minimize or ignore their enterprise's setbacks, this can actually be a mistake, says Barbara Börner, a consultant for social entrepreneurs and nonprofit organizations. She explores how telling the stories behind these challenges can raise awareness of a social business among potential investors, customers and other stakeholders – and she shares a free tool that can help entrepreneurs develop more effective storytelling skills.