Posts by Beth Bafford
Investors are increasingly looking at health care in developing countries as an investable sector instead of one dependent on government or philanthropic subsidy, making it more important to find business models that work to ensure the market dynamics are favorable for investment.
NexThought Monday: Can a Checkbox Change the World?: How behavioral economics can catalyze more capital in impact investing
The foundation of behavioral economics is the fact that human decision-making usually isn’t rational, but driven by emotion, framing, and a million outside influences. I’ve been exposed to these theories in action in policy making, marketing, consumer research, and public health, so when I started studying and working in the field of impact investing, I was curious to see what behavioral theories could be applied to the field.