Articles by Bright Simons
Feeling good about using an organic cotton tote bag for groceries, instead of disposable plastic bags? Research suggests that you'll need to use it 20,000 times to offset the high water costs of growing the cotton. That's just one example of the unseen web of impacts behind seemingly positive interventions, says Bright Simons, president of mPedigree. Interventions with more concrete impacts are more often penalized for their negative side effects, he says – but they're also more likely to scale. Simons explores the resulting paradox: The most scalable interventions become risk-averse, sacrificing innovation for growth.