Cassandra Salcedo
Pro Mujer

Cassandra Salcedo is the Associate Director of Strategy and Innovation at Pro Mujer, a mission-driven social enterprise that empowers women in Latin America providing financial, health and education services. She uses her passion for social impact and the skills she accumulated in her prior roles at J.P. Morgan Chase and KPMG to work closely with the CEO of Pro Mujer to formulate and execute the organization’s strategies. Cassandra also pursued a fellowship with Kiva working with underserved communities in both Ecuador and Peru.

Articles by Cassandra Salcedo

  • Cassandra Salcedo

    Creating a Culture of Innovation By Letting Employees Lead the Way

    For nearly 30 years, Pro Mujer has been a regional leader in Latin America – not only in microfinance, but in women’s empowerment. But facing an evolving landscape with emerging technologies and new market participants, the organization realized that it needed to develop a more innovative approach. As it considered how to establish a culture of innovation, Pro Mujer turned to a surprising (yet intuitive) resource: its employees. Cassandra Salcedo, Associate Director of Strategy and Innovation at Pro Mujer, shares five key lessons the organization learned from the process.

    Finance, Technology
    financial inclusion, gender equality, microfinance
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