Christopher P. Blocker
Colorado State University

Christopher P. Blocker (Ph.D., University of Tennessee) is an assistant professor in the College of Business at Colorado State University in Fort Collins, Colorado. His research focuses on understanding what people value and desire in life and within marketplace relationships. He explores these topics across a variety of contexts with an increasing focus on global and domestic poverty, transformative consumer research, subsistence marketplaces, and social enterprises. Articles he has written have appeared in journals such as the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Business Research, and other journals. His current projects focus on exploring: the nature of consumption desire and contentment for impoverished consumers and the role of marketing capabilities for value creation within subsistence microventures.

Follow him on Twitter @chrispblocker Pinterest: or email him at


Articles by Christopher P. Blocker

The Best of NextBillion in Your Inbox Each Week!
Subscribe to NB Notes for news, jobs & on-the-ground insights from the world of emerging markets business.
No Thanks
Thank you for signing up to receive the NextBillion Notes newsletter.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.