Articles by Cristina Heisecke
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Guest Articles
Wednesday
February 24
2021Carolina de Miranda / Cristina Heisecke / Mauricio Royg
Social Protection Goes Digital: Lessons From an Innovative, WhatsApp-Driven Outreach Campaign in Paraguay
The COVID-19 lockdown has reshaped social policy in Paraguay, as programs that depended on face-to-face contact to reach participants suddenly found themselves unable to conduct their usual outreach. Cristina Heisecke, Carolina de Miranda and Mauricio Royg of Fundación Capital share lessons from an innovative solution to this challenge: a digital campaign that used WhatsApp to offer a remote alternative to the in-person training and coaching of the country's flagship cash transfer program.
- Categories
- Coronavirus, Finance, Social Enterprise, Technology