Posts by Dr. Rajat Chabba
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Over 4 billion people around the world lack necessities like food, water, energy, health care and housing. This represents not only a major social challenge but a major market, as low-income consumers have an annual purchasing capacity of US $5 trillion. Rajat Chabba and Sheena Raikundalia at Intellecap explore how entrepreneurs are developing innovative, frugal products to meet these customers’ needs – and why an ecosystem approach is needed to help them scale their solutions.