Contributor.

Edgard Barki
Funda?ao Getulio Vargas

Edgard Barki is a professor of marketing at Fundaçao Getulio Vargas, a São Paulo University.Has a master’s and doctorate in business administration from FGV- School of Business Administration of São Pauloand has researched base of the pyramid issues since 2004.He has published numerous articles in Brazil and abroad on the subject. He alsocoordinates the Base of the Pyramid of GVcev (Center of Excellence in Retail FGV-EAESP), which is part of the BoP Lab Network, a network of organizations developed created by Stuart Hart.

Articles by Edgard Barki