Articles by Edgard Barki
Beleza Natural is much more than a one-off beauty parlor. Founded in 1993, the company began operating in a basement in the suburbs of Rio de Janeiro. After less than 20 years in business, Beleza Natural has grown to 80,000 customers a month, and has become a national archetype for service and access for a clientele living at base of the pyramid.
ItsNoon, named for the time of day when the sun is shining brightest, was created as a social network between the top and the base of the pyramid to solve social problems and generate income, education and knowledge. It starts with a corporation, university, NGO or government posing a question to BoP users, who are paid a fee for solutions.