Edward Obiko

Edward Obiko is a manager in MSC’s digital financial services domain. He is a professional with ten years’ experience in digital financial services (DFS), product innovation and web and mobile solution integration. He has been extensively involved in:

-Conducting market research for DFS;
-Institutional assessments to launch DFS;
-Channel development;
-Innovative product development using human-centered design;
-Developing marketing and communications strategies;
-Piloting test planning
-Reviewing information technology platforms
-Developing business processes
-Media planning; and
-Creative communication strategies, including social media optimization.

He also has hands-on experience on development, piloting, user experience iterations and evaluation of mobile banking and payment services for back- as well as front-end systems.

Articles by Edward Obiko

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