Articles by Elsa del Castillo
The Best of 2013: Do the 4 P’s of Marketing work for BoP Businesses?: Solutions, Access, Value, Education (SAVE) might be a better guide
The famous 4 P’s of the marketing mix (product, price, promotion and place) has been a little limiting for businesses looking to sell to the BoP, as it puts more emphasis on product strategies than on the current trend of "selling solutions." Instead a Solutions, Access, Value, Education (SAVE) model might have a bigger impact.