Articles by Emilia Klimiuk and Joel Muhumuza
More Than Just Good Advertising: Challenges and best practices in driving digital financial services adoption
Despite the large sums of money being poured into digital financial services around the world, enrollment and usage remain low. Few services reach those who need them most. Grameen Foundation researchers Emilia Klimiuk and Joel Muhumuza have studied why, and they share several tactics to drive adoption.