Articles by Gaita Kariuki
There’s No App to Fix Farming – A Lifelong Smallholder Shares What Social Business is Getting Wrong
When it comes to farming, the social business world is getting it all wrong, says Gaita Kariuki, a lifelong smallholder and CEO of Selina Wamucii, a Kenya-based fresh produce startup. From overselling the impact of off-grid solar and access to loans, to underestimating the importance of middlemen, he says much of the social business sector's approach to agriculture makes little sense to smallholders.
- Agriculture, Social Enterprise