Articles by Gayatri Murthy
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Guest Articles
Monday
December 16
2019Nobody Reads Privacy Policies: Why We Need to Go Beyond Consent to Ensure Data Privacy
We all “say” we read the privacy policies when we agree to the terms and conditions on websites and apps - but up to 97% of people don't actually read them. And even if we read them, few of us can understand the legalese. Now that the age of Big Data has reached emerging markets, and digital tech makes obtaining and monetizing user data easier than ever before, this lack of data privacy is a growing concern. David Medine and Gayatri Murthy at CGAP explore the problem – and some innovative tools that can help protect the world’s newest and most vulnerable digital consumers.
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