Articles by James Militzer
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Guest Articles
Monday
January 14
2013Fear Factor: Should we scare people into healthy behavior?
Fear-based marketing is a controversial topic - especially when graphic images are involved. Yet many health care organizations and advocates have used it to attract attention and change health behaviors. But is graphic fear-based marketing effective - and ethical? And should it be put to use more in BoP communities?
- Categories
- Education, Health Care, Social Enterprise
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Guest Articles
Tuesday
January 8
2013From Darth Vader to Social Innovator: SalaUno’s formula for success
With influences ranging from Aravind Eye Care to low-cost airlines, SalaUno has established itself as one of the most innovative social enterprises in Latin America. Specializing in low-cost cataract surgery and other vision care, it achieved profitability within two months of opening, and its founders have been hailed as some of the region’s top entrepreneurs. In this interview, SalaUno co-founder Javier Okhuysen explains how they did it.
- Categories
- Health Care, Social Enterprise
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Guest Articles
Wednesday
January 2
2013All About India: A Health Care Market in Transition (Part 3)
Zeena Johar is the president and founding member of IKP Centre for Technologies in Public Health, and CEO of SughaVazhvu Healthcare. In this Q&A, the third in our series on Indian health care, she provides tips for dealing with quacks, creating a market for primary care, and developing an effective business model.
- Categories
- Health Care, Social Enterprise
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Guest Articles
Thursday
December 20
2012All About India: A Health Care Market in Transition (Part 2)
Zeena Johar is president of IKP Centre for Technologies in Public Health, and CEO of SughaVazhvu Healthcare. In this second post in a four-part series on developments and challenges in Indian health care, Johar provides insights on addressing the country’s provider shortage, and reaching rural markets.
- Categories
- Health Care, Social Enterprise
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Guest Articles
Wednesday
December 19
2012All About India: A Health Care Market in Transition (Part 1)
The Indian health care system is in a crucial phase of its development. The country has no shortage of challenges - but it also presents unique opportunities to social enterprises.
In Part 1 of our series on Indian health care, Zeena Johar identifies the major growth areas in the market, and discusses a potentially game-changing development that may be on the horizon.- Categories
- Health Care, Social Enterprise
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Friday
December 7
2012Week 1 is Done: Let us know what you think of NextBillion Health
Your feedback on NextBillion Health Care will help us improve the blog. Let us know what you think, and where we should focus our coverage going forward.
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- Health Care
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Interviews
Monday
December 3
2012Can You Really Make a Fortune in Bop Health Care? An Interview With Paul Polak
Paul Polak has dedicated his life to promoting business solutions to global poverty. He believes there’s a fortune to be made in "radically affordable" products marketed to BoP customers. But does his approach work with the complexities of health care? And is for-profit business an ethical way of providing products that people literally can’t live without?
- Categories
- Health Care