Jordan Westerberg - NextBillion

Jordan Westerberg
Factor[e] Ventures

Jordan Westerberg is an industrial designer specializing in design for manufacturing. He has 5 years of experience building and innovating upon products for startups to Fortune 500 companies across a wide range of product markets.

At Factor[e] Ventures, Jordan’s primary role is that of a design consultant to Factor[e]’s portfolio companies. He provides traditional design support in the form of product development, CAD modeling, graphic and marketing materials. He also integrates with the companies to help them with their branding and design strategy.

Jordan has a bachelor’s degree in industrial design from Iowa State University and also studied product engineering at KTH Royal Institute of Technology in Stockholm, Sweden.

Articles by Jordan Westerberg

Guest Articles

Tuesday
September 3
2019

Jordan Westerberg

Designing for Social Good, Not ‘Feel Good’

Designing products for multinational corporations and their affluent target markets is very different from designing products for low-income, rural consumers. Jordan Westerberg, industrial designer with social venture development firm Factor[e], has worked in both of these worlds. He discusses a recent project that redesigned a solar conduction dryer for Indian farmers, and cautions against being drawn to simplistic, feel-good products when designing for social impact.

Categories
Agriculture, Social Enterprise, Technology

Tags
Base of the Pyramid, manufacturing, product design, scale, social enterprise

NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Contributor.

Jordan Westerberg
Factor[e] Ventures

Articles by Jordan Westerberg

Designing for Social Good, Not ‘Feel Good’

Contributor.

Jordan WesterbergFactor[e] Ventures

Articles by Jordan Westerberg

Designing for Social Good, Not ‘Feel Good’

Jordan Westerberg
Factor[e] Ventures