Articles by Juan Pablo Marichi
Juan Pablo Marichi / Santiago Mesa Bogotá
How Behavioral Science Can Improve Digital Services: Exploring the Impact of an Innovative Accelerator Program on Social Enterprises in Latin America
Though behavioral science is a relatively new field of study in Latin America, it is increasingly being leveraged to address financial inclusion and other needs in the region – and it has particular relevance to social enterprises working in the digital space. Juan Pablo Marichi at New Ventures and Santiago Mesa at Acceso explore how New Ventures' SUMA accelerator program has applied the study of behavioral science to the issues of financial health and inclusion, and share some lessons that participants – including Acceso – have learned in the process.
- Agriculture, Finance, Social Enterprise, Technology