Articles by Katherine van Wyk
Unlocking the Power of Informal Retailers: Mobile Solutions for Commercial and Social Impact in Emerging Markets
More than 61% of the world’s workers earn their living in the informal sector – and 93% of those are in emerging markets. This can lead to unique challenges for both informal retailers and their customers - and for the companies whose products these retailers sell. Analysts at Every1Mobile explore these challenges, and share how their organization and its partners are utilizing mobile-based platforms to help modernize informal trade and unlock economic welfare for low- and middle-income populations.