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NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Contributor.

Keerthi Kiran
Ashoka Housing for All

Keerthi Kiran is a consultant with Ashoka HFA India. Before joining Ashoka, he was the founding director of Grassroutes, a fellowship program for Indian youth to discover opportunities in citizen sector. Keerthi studied at BITS – Pilani, graduating with a degree in Electronics and Instrumentation.

Articles by Keerthi Kiran

  • Guest Articles

    Thursday
    November 3
    2011

    Keerthi Kiran

    Housing Series: The Power of Collecting Accurate Data

    Many companies applying market surveys for middle/upper income consumers to the BoP market have failed. We employed slum residents and community workers to get honest answers, and to use cell phones and tablets to gather and send data for analysis. The result: specific guidance for architects and developers on target markets and ideal customers.

    Categories
    Technology
    Tags
    data, housing
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