Articles by Kenny Orisanaiye
Local Context Matters: Why Localization is Key to Accelerating Financial Inclusion in Africa
Mobile technology has proven to be an effective tool for broadening financial inclusion in Africa. But as Kenny Orisanaiye at HollaTags Limited points out, the continent’s cultural diversity complicates these efforts, as Africa has several thousand ethnic groups and over 2,000 distinct languages. He explores how financial service providers can design innovative solutions to this challenge by embracing localization and adapting their products and user engagement content to serve the specific cultural requirements of the African market.
- Finance, Technology