Posts by Laura Rawlings
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How Incorporating Behavioral Science into Cash Transfer Programs Is Changing Lives
More than $200 million in direct cash payments is distributed daily to fight poverty in over 120 developing countries. Evidence shows that the programs are working – but there is new pressure on them to enhance their effectiveness. Josh Martin and Laura Rawlings discuss how ideas42 and the World Bank, with funding from the Global Innovation Initiative, are leveraging behavioral science to help families make the most effective use of cash payments to achieve their goals.
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