Articles by Marco Gorini
How Brazil’s Tenda Atacado Group Serves The Base Of The Pyramid
The Tenda Atacado Group has 19 cash and carry stores in São Paulo, Brazil. By the end of 2013, it’s projecting revenues of US $900 million. Every month, it serves 1.3 million clients - 25 percent of whom are entrepreneurs - representing 50 percent of its sales. CEO Marco Gorini discusses Tenda Atacado’s strategy of focusing on formal and informal entrepreneurs at the BoP.