Menno Moffitt de Block

Menno Moffitt de Block is a freelance writer and storytelling strategist with a passion for social enterprise. He combines his background as an author, social enterprise consultant and salesperson to help social enterprises tell their story with compelling content.

Born and raised in the Netherlands, Menno has lived and worked in France, Ireland, and Cambodia, before moving to Atlanta in 2019. He has a combined master’s degree in International Management – CEMS from the Rotterdam School of Management and HEC Paris. He is also the author of Diving Deep, Going Far, a novel about a new generation of women leaders in Cambodia.

Articles by Menno Moffitt de Block

Guest Articles

Tuesday
February 25
2020

Menno Moffitt de Block

Sell Benefits, Not Features: Why Social Enterprises’ Marketing Shouldn’t Focus on Their Impact

Social enterprises tend to put their positive impact at the center of their marketing efforts – after all, that's the passion behind their business. But according to storytelling strategist Menno Moffitt de Block, there's a problem with that approach: Many people may care about this impact, but few care enough to change their purchasing decisions because of it. He explains why these businesses should focus primarily on their benefits to the customer – not their social impact.

Categories
Social Enterprise, Uncategorized

Tags
marketing and advertising

NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

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Menno Moffitt de Block

Articles by Menno Moffitt de Block

Sell Benefits, Not Features: Why Social Enterprises’ Marketing Shouldn’t Focus on Their Impact