Articles by Michael Shafer
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Thursday
January 24
2019Stupid Stoves: Why Rebranding Won’t Solve the Clean Cooking Alliance’s Problems
In her recent interview with NextBillion, Clean Cooking Alliance CEO Dymphna van der Lans described the organization's ambitious new vision. But her words didn't sit well with Warm Heart Worldwide founder Michael Shafer, who raises a pointed question: After nearly 10 years of massive investment, hype and exposure, he asks, "Where is the Clean Cooking Alliance now? Getting rebranded and starting over!" Shafer argues that the Alliance's current efforts fail to address the major issues that have hampered it from the start – and proposes a different way forward – in this provocative post.
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