Articles by Mike McCaffrey and Jacqueline Jumah
Banks Challenge M-PESA in Kenya: What their emergence could mean for the world’s leading mobile money market
Since its launch in 2007, Safaricom’s M-PESA has dominated Kenya’s mobile money market. However, new data from the Helix Institute of Digital Finance shows that this now seems to be changing, as banks are taking a growing slice of the pie. Helix explores why this could be a positive development for customers – and for the overall market.