Articles by Nick Thornton
The Avoidance Factor: Research in Indonesia reveals unique behavioral obstacles to microinsurance take-up
The nature of insurance is that it protects against unexpected, unpleasant events that people prefer not to think about. But human nature leads people to prioritize their expenses based on the needs that are top of mind. A recent survey in Indonesia revealed that this dynamic can be a factor in the low take-up of insurance. Nick Thornton discusses the research, and offers some solutions.