Articles by Nupur Parikh
Small Tweak, Big Impact: How a ‘Simple Innovation’ Convinced Farmers to Improve Agricultural Inputs
TechnoServe and the Gulu Agricultural Development Company (GADC), an agricultural company based in northern Uganda, partnered to see if a simple market innovation would spur farmers to use a hybrid maize seed and boost productivity. The results – as measured by a randomized control trial involving 1,000 farmers – show what is possible with even modest market nudges.
- Agriculture, Impact Assessment