Articles by Paul Polak and Mal Warwick
In a recent post on NextBillion, Stuart Hart, who co-authored The Fortune at the Bottom of the Pyramid with C. K. Prahalad, wrote with concern about the potential of creating disruptive innovations for poor customers that can trickle up to Western markets. We don’t believe Professor Hart has anything to worry about — because major corporations have demonstrated no meaningful interest in the bottom-of-the-pyramid market. And we don’t think they’re likely to do so in the future, either.
How to Build a Market for Eyeglasses: More than 600 million people have serious vision problems and they — and society — pay a steep price
It would take $5 million to $10 million in venture capital to start an international company that would buy a million eyeglasses in mainland China at around 50 cents apiece, design robust, visually appealing mobile display stands ... (and develop) an effective global distribution and marketing strategy.