Articles by Anjana Ravi and Eric Tyler
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Monday
May 21
2012Technology & Savings: Competing for Kenya’s Base of the Pyramid
Last year alone, mobile phones transferred over US $10 billion representing almost 30 percent of the Kenya’s GDP. Our new research study examines how Kenya’s rapidly evolving market has opened up to a wide range of new and dynamic players and looks at what this means for savings products available at the bottom of the pyramid.
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