NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Shawn Basak approaches his work from the perspective of a consumer: Who in the marketplace values the social impact his clients aim to create? How can his clients better understand social drivers of consumer behavior to more efficiently deliver the benefit of social change? As an Engagement Manager with Mission Measurement, Shawn leverages this consumer perspective for corporations, government agencies and nonprofit clients. To do so, he works with clients to determine the kind of impact they are uniquely positioned to create and then develops socially meaningful business strategies to maximize this impact. His prior client work includes PricewaterhouseCoopers, Starbucks Coffee Company and the U.S. Agency for International Development (USAID).

Prior to joining Mission Measurement, Shawn worked at The Cambridge Group, a growth strategy consulting firm. He served numerous Fortune 500 companies across the retail, consumer products and financial services industries, providing his clients with a deep understanding of unmet consumer demand. Now, he’s able to apply an expertise in consumer behavior, brand positioning and analytical consulting to help his clients create real business value and lasting social impact.

Shawn serves as the Director of Measurement for Fields of Growth International, a sport-based community development organization and has previously served on the executive board of Pivot Nonprofit Consulting, a volunteer organization providing pro-bono strategy consulting to nonprofits. In addition, he has interned with One Economy Corporation, Teach For America and the Office of U.S. Senator Dick Durbin. Shawn graduated from Northwestern University with a B.S. in Social Policy and Political Science.

Follow Shawn on Twitter @MissionMeasure