Posts by Shawn Basak
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NexThought Monday: In Failure, a Marketing Lesson for Social Entrepreneurs: What we can learn from the closing of The Hoop Fund
The Hoop Fund was built on a truly innovative premise: Allow consumers to purchase premium goods from small businesses in the developing world, while simultaneously supporting those businesses with microloans. Unfortunately, the model suffered from critical gaps in marketing strategy, which made it almost impossible to achieve scale.