Tracy Elsen and Logan Yonavjak
New Ventures

Tracy leads strategic communications, branding and outreach for New Ventures, the center for environmental entrepreneurship at the World Resources Institute, as its Communications & Marketing Officer. Prior to joining New Ventures, Tracy worked as the New Media & Publications Manager for the Australia-based Climate Institute, where she was in charge of all online media for the organization’s policy, business and agriculture programs. Tracy helped found and direct media programs for Project Survival Pacific, an organization working on climate change issues in the Pacific Islands, and spent several years working in the magazine publishing industry in editorial, marketing and advertising roles.


Tracy received a BA in American Studies from Cornell University and an MA in Media from The University of Sydney.


Logan is the Business Development Officer for New Ventures at the World Resources Institute in the Markets and Enterprise Program. New Ventures is WRI’s center for environmental entrepreneurship, helping environmentally-focused small and medium enterprises in six key emerging markets compete in a global economy. In her previous role at WRI Logan was a Research Analyst with the Southern Forests for the Future project. The goal of SFF is to scale up economic incentives (such as payments for watershed services and forest carbon offsets) for private landowners in the southern U.S. to conserve and sustainably manage their forests. Logan received her Bachelor’s Degree with Distinction from the University of North Carolina at Chapel Hill in Geography, with a concentration in Geographic Information Systems.




Articles by Tracy Elsen and Logan Yonavjak

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