Articles by Vishnu Swaminathan
The Pyramid Within the Pyramid: Segmenting the BoP Affordable Housing Market
A new arrival to a slum and a rickshaw driver living in a slum both are defined as BoP. But the differences between them are as vast as night and day. How can they all be treated the same when it comes to delivering products and services? Since Ashoka launched the Housing for All initiative in 2008, it’s clear the BoP market is far more complex.