Articles by Wasiu Akintunde
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Thursday
July 31
2025Redefining Fairness: How Second-Degree Price Discrimination Can Bring Greater Access to Essential Goods and Services in Emerging Markets
Second-degree price discrimination is a pricing model in which customers are offered a lower price point in exchange for a lower level of quality or convenience, or a lower price per unit in exchange for purchasing a larger amount of the product. According to Wasiu Akintunde at Texas Tech University, this approach can benefit not only businesses, but also governments, NGOs and the communities they serve. He explores how this pricing model can be designed ethically and effectively to bring necessary products and services to multiple income segments in emerging markets.
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