Contributor.

Willem Nolens

Willem Nolens

Willem Nolens is co-founder and MD of in24, which builds the missing financial infrastructure for last-mile distributors, so rural households and small entrepreneurs can finance the assets they need. He brings over 25 years of experience in microfinance and asset finance. Until the end of 2025 he led the MAF Lab, where he helped more than 40 companies strengthen their credit functions.

Earlier, Willem was co-founder and CEO of SolarNow (2010–2020), a pioneer in asset financing for larger solar systems in Uganda and Kenya. Before that, he co-founded and managed Catalyst Microfinance Investors, a $125 million equity fund, and co-founded ASA International, which now operates in 12 countries across Africa and Asia.

Willem began his career leading microfinance institutions in Ghana and Mozambique (2000–2005). Throughout his career, he has focused on expanding access to finance in underserved markets.

 

Articles by Willem Nolens

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