NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Welcome to the online bootcamp on nutritional behaviour change at the Base of the Pyramid! With ‘behavioural change’ (BC), we refer to the theories and strategies that enable a modification of human behaviour. This is a topic that has become increasingly relevant in the development of effective marketing strategies.

What you will learn

This bootcamp covers the key principles, and supports you in the design of a behaviour change strategy to achieve improved nutrition behaviours in low-income markets. After this bootcamp, you will know which steps to take, and how to impact the nutrition practices of your low- income consumers target groups.