Expanding your Card Portfolio: How to Build a Secured Card Strategy Webinar
Secured credit cards are gaining popularity. By combining the flexibility of a transaction vehicle with a forced savings mechanism, they enable users to build a favorable credit profile and establish savings at once. An estimated 108 million consumers could use these products. Ongoing research and new market entrants are demonstrating that secured cards can be a safe, effective, and useful tool to help consumers improve their financial health. Attendees of this webinar will walk away with: – Business case components and illustration for secured credit cards – An understanding of buyer segments, effective targeting and messaging, designing successful features, and barriers to uptake – CFSI’s approach to partnering with banks and credit unions as they develop a go-to-market strategy for secured credit cards, and quantifying the benefits Join us to learn what secured credit cards can do for your business.
Date: Wednesday, July 12, 2017