How Can We Ensure Communications Are Human-Centred, Empathetic and Engaging?


Talking and writing about people’s experiences of social issues is important in creating engagement and positive action to tackle the challenges. However, navigating the complexities of communicating with sensitivity and profound respect can be daunting. This online written discussion invites you to join others from around the world in delving into the nuances of sensitively communicating and personalising challenging topics. By sharing your insights, experiences, and examples we will bring together best practices in one place so that we can all benefit from communicating with dignity.

Everyone is free to join the discussion. Simply login 2 and get typing. And if you would like to be a named contributor to this written discussion please do drop us a line at:

Moderator: Katie Hyson, Director of Thought Leadership and COO, Business Fights Poverty


  1. Where are the examples of exemplary social impact communications that centrally feature individuals directly affected by the issues at hand?
  2. What strategies can be employed to guarantee the effectiveness human-centred communications aimed at social impact?
  3. How can we better work together to more effectively develop human-centred messages of positive social impact?

How to add your comments

If you are already a member of the Business Fights Poverty online community, login here 2and then return to this page and click “Log In” at the top right of this page – if you are logged in correctly you will not need to enter your details again. If you have not logged into our new community platform, you will have to reset your password here. 1

If you are not already a member of the Business Fights Poverty online community, you will need to sign up here 1. Once you have joined the community, you can return to this discussion page and click “Log In” at the top right of the page.

Time: 2pm to 3pm BST / 9am to 10am EDT

Location: Virtual

Date: Thursday, May 23, 2024