How Investing in Women Artisans Can Catalyze India’s Economy
Modern-day capitalism continues to worship the invisible hand of the markets while conveniently ignoring the invisible economy of women; their labour, even today, remains discounted as ‘productive activity’ that rarely carries monetary value. It is still intentionally undercounted in metrics of growth, sustainability, and GDP. It is within this context we write about India’s 200 million strong artisan economy, 90% of which operates squarely within the informal landscape. Despite this, or perhaps because of this informality, unlike many other sectors, we see over 50% participation of women — no small feat in a world where the gender dynamics remain deeply skewed in favour of men.
Join us for a Deep Dive with Priya Krishnamoorthy and Aparna Subramanyam, authors of the IE Magazine article How Investing in Women Artisans Can Catalyze India’s Economy
About Our Deep Dives
Deep Dives are hour-long Zoom Meetings: Live Q&A Sessions (as opposed to our Zoom Webinars, where the audience is in View-Only Mode) between the author(s) or subjects of a Magazine article and our members. Be sure to read the article in question and come bearing questions!
Priya Krishnamoorthy is an award-winning broadcast journalist, arts manager and creative impact strategist passionate about bringing creativity/culture in conversation with sustainable development. A Fulbright Fellow and advocate in the creative industries, Priya is Founder and CEO of 200 Million Artisans, an ecosystem enabler reimagining the potential of India’s artisan economy.
Aparna Subramanyam is a brand developer, creative strategist, and communications consultant empowering changemakers to increase their impact through branding and creative storytelling — elevating how mission and purpose are translated into brand-aligned strategy, messaging, and designed experiences. She is Partner at 200 Million Artisans, an ecosystem enabler reimagining the potential of India’s artisan economy.
Date: Thursday, March 24, 2022