NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

InsightOutside is a three-day retreat in majestic Zion National Park for professionals to venture outside of their comfort zone, share their authentic self and insights, and participate in genuine collaboration in a quest to learn how to better diffuse purpose into their organization. For three days, you will have the unique opportunity to collaborate with like-minded individuals, learn from top brands, listen to trailblazers, and explore all the natural beauty that Zion has to offer – leaving you with fresh perspectives and tools for maximizing your company’s impact.

Sometimes you just need to get out of the office, hit the refresh button, and reconnect with purpose.

This interactive, exploratory, and most of all, FUN three days will broaden your view of brand purpose and provide you with practical strategies to embed purpose from the inside out. You’ll learn the value of brand leadership, culture, and storytelling to connect with diverse stakeholders and create multilevel impact. We will highlight key leaders, case studies, and practical strategies for more effectively leveraging your brand’s purpose, or what we like to call, the “Bright Side of the Brand.”