Learn From IDinsight How to Reduce Phone Survey Bias Through Inclusion of Female Respondents

Having adapted swiftly to phone surveying in 2020, the team at IDinsight have had a good deal of opportunity to reflect on the process, including concerns around bias. They found that in some survey populations, the level of mobile phone access women in households have is unequal to men, however, there are strategies teams can use to make phone surveys more inclusive and better cater to women. Join us on WednesdayApril 7, 2021 at 1 PM UTC / 9 AM EST for our next webinar installment, where you’ll learn about these challenges, and how to approach them.


Whether you’re specifically interested in surveying women over the phone, or want to minimize respondent gender bias, you’ll learn to improve your phone survey practice by attending this webinar. Gender bias in surveys isn’t a new subject, but having to navigate it over the phone is part of the many challenges we’re looking to address with collaborators in the Safe People + Data Initiative. IDinsight has a wide range of advice drawn from phone survey contexts such as India, Kenya, Uganda, and West Africa, much of which should be generalizable.

What you’ll learn

Join us for a webinar on April 7th to learn more about the following in relation to phone surveying:

  • Phone ownership in low income households
  • How to secure the cooperation of male gatekeepers
  • How to protect privacy and maintain confidentiality of responses
  • How to ask sensitive questions
  • What are the types of questions that may not be appropriate to ask women
  • How does the gender of the interviewer affect consent rates
  • Adjusting the time of day of phone surveys to better reach women
  • Insights around qualitative data collection

Participants will gain important insights into the planning and execution stages of phone surveys, to help minimize gender bias. This event will be helpful to those who are new to and experienced with conducting phone surveys and are interested in ways to help improve outcomes.

How to attend

The webinar will be held on April 7, 2021 at 1 PM UTC / 9 AM ESTRegister today to attend. We post video recordings of all webinars in our video library and share them on our FacebookTwitter, and LinkedIn pages.

This webinar is brought to you by the Safe People + Data Initiative, which provides methodologies and resources for safer data collection, in response to new challenges arising from the COVID-19 pandemic and the growing need for safety-focused innovation.

Resources on phone surveys

This webinar will not cover the basics of phone surveys but should be accessible to all regardless. For more details on phone surveying, see our computer-assisted telephone interviewing (CATI) starter kit, and in particular, the section on “Learning from others”.

This is also not the first time that IDinsight has come to speak with us. They spoke with us last year about boosting phone survey response rates. Their team has also written a lot about phone surveying last year and has many useful resources to share.

Time: 1:00 PM UTC / 9:00 AM EST

Location: Virtual

Date: Wednesday, April 7, 2021