NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Sustainability is becoming critical to business success and mutual value creation stands out as the next evolution of the stakeholder value model. We’re hosting Alastair Colin-Jones, for a conversation on Mutual Value Creation: Delivering Purpose and Performance. This webinar will delve into how corporates can balance purpose and performance, driving innovation while contributing to wider social development agendas. This series explores innovative approaches to achieving the SDGs and the crucial role corporates can play. We look forward to your participation and driving the conversation on sustainable and purpose-driven business models, as we strive to get back on course with the 2030 SDGs.