NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Hystra, in partnership with the Practitioner Hub for Inclusive Business, will analyse various approaches to distribute beneficial goods to the BoP, both in urban and rural areas. They will discuss how the type of products sold should influence the organisation of the sales force and distribution channels, what triggers can limit sales force churn, and conclude with a word on the back office processes required to support efficient distribution systems.