NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Current social, environmental, economic and ethical problems have threatened the chances of a meaningful and sustainable life for everyone. This poses challenges and opportunities in the way how brand may and will be thought. This year, Sustainable Brands is launching a 3-year initiative to Redefine (2017), Redesign (2018) and Deliver the Good Life (2019) starting with individual and societal aspirations that point us all toward life fulfillment and real happiness.

Together, let’s deliver positive social impact while strengthening your brand’s performance through conversations to what Good Food, Good Home, Good Health, Good Money, Good Design, Good Energy, Good Technology and Good Destination will look like in Thailand as the century unfolds to meet the Sustainable Development Goals.