NextBillion - A WDI Publication

The Impact Entrepreneur Breakthrough: A Field Manual for the Regenerative Economy — A Deep Dive with Laurie Lane-Zucker

Something has shifted beneath the headlines. As of 2025, the regenerative economy manages $1.6 trillion in impact assets—growing roughly four times faster than the broader asset-management market—and the movement of Certified B Corporations has passed one million employees worldwide, with Danone becoming the largest company ever to achieve full B Corp certification. The question is no longer whether a civilizational alternative to extraction is possible. It is how fast it can scale, and whether the people building it have the architecture they need to do so with integrity. In this Deep Dive, Laurie Lane-Zucker—who coined the term “impact entrepreneur” in 2011 and now leads a global network of more than 70,000 practitioners across 200+ countries—introduces the IE community to his forthcoming book, publishing September 1st from Berrett-Koehler: the first comprehensive field manual for the regenerative economy.

This will not be a conventional book talk. Laurie will walk us through the operational architecture at the heart of the Breakthrough—organized across its five parts of Foundations, Possibility, Protection, Integration, and Reclamation—and the new frameworks it introduces: Defense as a Service™, the Prevention Dividend™, and the Five Pillars of Real Security. The conversation will examine why this is, by deliberate design, not an introduction: it is written for a movement that no longer needs to be told it exists, and for a generation of founders, capital allocators, faculty, and policy leaders who need something more than awareness—an integrated blueprint for how enterprise design, ownership, capital, markets, security, narrative, and culture fit together.

Join us a month before release for an exclusive, first look inside the book, an unguarded discussion of what the movement has become—and what it has yet to become—and an invitation to step into a present that is no longer a future we are waiting for.

About Our Deep Dives
Deep Dives are hour-long Zoom Meetings: Live presentations and Q&A Sessions (as opposed to our Zoom Webinars, where the audience is in View-Only Mode) between the author(s) or subjects of a book or Magazine article and our members.

Time: 12:00 PM – 1:15 PM ET