The WIP Conversations: How To Communicate About Sustainability In 2023

Get clear on how new greenwashing legislation affects your business and how you can properly communicate your impact to get more customers.

The benefits of communicating sustainability are clear… when done right. But opening up about social and environmental impact doesn’t come without its risks. Done wrong, it can not only isolate your audience but also open up your organization to backlash, boycott and regulatory scrutiny.

This is especially true in 2023, with the UK’s Green Claims Code in full effect and the European Commission’s new Green Claims Directive on the way.

So how do you share your impact ambitions in a way that engages people around your brand — but is also honest, transparent and rigorous? How do you craft campaigns that capture consumer attention — without raising red flags to the regulators?

In this edition of The WIP Conversation, Jessica Marati Radparvar, founder of impact strategy and communications studio Reconsidered, will share practical guidance for brand leaders looking to navigate the increasingly complex landscape of sustainability communications in 2023. She’ll share some of her rules of thumb for meaningful, greenwash-free communications, pulling from Reconsidered’s experience supporting brands and organizations like Etsy, EILEEN FISHER, C&A, Tommy Hilfiger (PVH), BESTSELLER, JACK & JONES, J.Crew, Madewell, Naadam, Fashion for Good, and Textile Exchange.



At Reconsidered, we help impact leaders drive bigger, bolder, more sustainable change. Through content, courses and consulting, we’re working toward our vision of a more thriving, just and resilient world.

Our impact studio works hand-in-hand with leading brands and organizations to design sustainability strategies and communications that cut through the ESG clutter to reach people on a human level. We are fortune to work with clients at the tops of their game, including Etsy, EILEEN FISHER, Mailchimp, Sir Kensington’s (Unilever), C&A, Tommy Hilfiger (PVH), BESTSELLER, JACK & JONES, J.Crew, Fashion for Good, Textile Exchange and the UN Development Programme.

Reconsidered also creates content and courses intended to help make the lives of the impact practitioners in our community easier. Our curated newsletter is frequently named among the sector’s best; you can sign up here to get fresh discoveries from the world of corporate responsibility, sustainability and social impact delivered right to your inbox every other week.


About The WIP

The WIP is a membership network supporting micro, small and medium sized businesses to grow whilst creating a positive social and environmental impact. We connect like minded founders and entrepreneurs with knowledge, opportunities and with each other to further the potential of collaboration between businesses. Our monthly Premium membership is just £7.50 a month and offers members access to our Community Channel, Resources via our online library and in person events.

Become a member today or subscribe to our newsletter for more event updates.


About The Trampery

East London’s new home for fashion – The Trampery Fish Island Village is a 6-acre campus of studios, facilities, social spaces over 10 buildings alongside the canal in the heart of Hackney Wick. Its purpose is to bring together London’s most talented fashion designers and entrepreneurs and to provide everything they need to help them grow.

“Learn more about The Trampery’s home for sustainable fashion here.”

Time: 19:00 – 21:00 BST / 2:00 PM – 4:00 PM

Location: The Trampery Fish Island Village 13 Rookwood Way London E3 2XT United Kingdom

Date: Tuesday, April 25, 2023