NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

21st June 6:30pm Delhi | 4pm Nairobi | 2pm London | 9am New York

We will explore the key triggers that prompt BoP clients to purchase beneficial goods and how to integrate these in a winning value proposition. We will also discuss appropriate price points and the financial arrangements (e.g., credit) needed for clients to be able to afford these products. Philip Wilson, CEO of Ecofiltro will illustrate how his company has reached 185,000 rural customers of Guatemala, with water filters sold with an innovative financing model including a free trial option.

In a new free webinar series, Hystra, in partnership with the Practitioner Hub for Inclusive Business, will tackle strategies for marketing and selling beneficial goods to consumers at the Base of the Pyramid.