NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

In 2014, Aaron Hurst published “The Purpose Economy”, where he predicted that purpose was the next major economic era. The tipping point for this new economy came last year, as the Business Roundtable announcement to collectively redefine the purpose of a company reverberated across industries. Having a company purpose is quickly becoming table stakes, but having a purpose written in carefully composed sentences on a website is one thing–having your employees actively understanding, embracing and living it out is another. So the question now is how do organizations effectively activate their corporate purpose?

Join Aaron Hurst (co-founder and CEO of Imperative, founder of Taproot Foundation) and Gavin Cepelak (Senior Vice President of Global Pro Bono at PYXERA Global) as they discuss what science tells us about activating organizational purpose and how companies can best engage their employees around it.