#WhatsGood: BoP Marketing

Nest is excited to announce the third edition of the #WhatsGood series- a thought leadership and education series, facilitating thought-provoking panel using deep learning techniques such as case studies and curated in-depth presentations.

This event will be geared towards answering the question ‘How do you make money from the Bottom of the Pyramid (BoP)’ Sub-topics include:

  • Strategies to reduce the costs of last mile distribution in rural areas.
  • Strategic partnerships to reach and service customers.
  • Marketing strategies to differentiate and spread awareness in areas where internet penetration is low and customer education is low.

The panelists include:

1. Claire Mongeau– Founder & CEO, M-Shule

2.  Stephen Njenga– Agribusiness Expert, BoP Innovation Center

3.  Lindsay Stradley– Co-Founder, Sanergy

4.  Irene Hu– Associate Partner, Open Capital Advisors

5. Benjamin Njenga– Co-Founder, Apollo Agriculture

The conversation will be moderated by Arman Moussavi who is the Head of Business Development, Azuri Technologies.

Location: Nairobi, Kenya

Date: Thursday, February 28, 2019