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Avoiding Impact Washing, Hero Worship and Other Ethical Marketing Pitfalls: A Q&A with Justin Belleme
How should impact-focused businesses market what they do – without succumbing to pitfalls such as impact washing or hero worship? We posed that question to Justin Belleme, the director of strategy at JB Media Group. As one of the few marketing agencies with a B Corp certification, JB Media works with multiple impact-focused businesses and organizations, including the SOCAP conference. In this Q&A, Belleme explores how well-intentioned impact entrepreneurs and their communications teams can keep their marketing in line with their missions.
- Categories
- Technology
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Zimbabwe Mobile-Money Directive May Halt Commerce, Operator Says
A Zimbabwean government directive banning the purchase and sale of cash through mobile-money services may halt much of the nation’s commerce as the biggest system will have to be shut down temporarily, its operator said. The ban, a directive aimed at stabilizing a monetary system that’s spiraling out of control as the national currency plunges, can’t be effected unless the Ecocash
- Categories
- Finance, Technology
- Region
- Sub-Saharan Africa
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Grab Launches Social Impact Program to Upskill Southeast Asians
With the Grab for Good program, the company looks to help around 5 million micro entrepreneurs and small businesses digitize their workflows and processes.
- Categories
- Technology
- Region
- Asia Pacific
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An African Solution to the Digital Skills Gap: Preparing for the Future of Work in Emerging Markets
With the rise of artificial intelligence, machine learning and cloud computing, the nature of work is transforming. But while many focus on the possible downsides of these changes, like AI-fueled job loss, Becky Santora at Digital Divide Data points out some upsides as well. She explores the new technical and analytical skills necessary in the work of the future – and how emerging markets workers can prepare themselves.
- Categories
- Technology
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Fighting TB With Phone Calls: A Project That Reminded Patients to Take Their Medicine
The 99DOTS project was withdrawn from hospitals after only two years, in a move that forced patients to revert to the previous method, which was largely considered inconvenient and unreliable.
- Categories
- Health Care, Technology
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Press Release: The Governments of the Democratic Republic of the Congo and Tunisia agree to invest in BLOC Smart Africa
BLOC Smart Africa, the blended finance impact fund dedicated to financing innovative African tech startups, was conceived and developed by Bamboo Capital Partners. Declaration of intention signed during Afric’Up Summit taking place in Tunis to promote African technology startups, innovation and entrepreneurship.
- Source
- Press Release
- Categories
- Investing, Technology
- Tags
- blended finance
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How E-commerce Platforms Are Facilitating Small Business Owners for Selling Online in India
E-commerce players are expanding beyond metropolitan cities to bring innovative sellers’ products on their platforms.
- Categories
- Technology
- Region
- South Asia
- Tags
- e-commerce, MSMEs
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The Development Tool Nobody’s Using: Why it’s Time for the Women’s Empowerment Sector to Leverage Media and Advertising
In women’s economic empowerment circles, there’s no shortage of initiatives involving corporate partnerships with NGOs - often focused on agriculture or garment supply chains. But as Mara Bolis at Oxfam points out, this focus has led the sector to overlook other potential areas of impact – including media and advertising. Sharing some compelling examples, she argues that media could have as much – or even more – influence in shaping women’s economic opportunities as changes to global value chains.
- Categories
- Technology
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