-
Pyramid scheme: To reach Africa’s poorest consumers, face-to-face contact works best
In the past international firms often took a simplistic view that African consumers aspired to a Western lifestyle. But billboard and newspaper campaigns based on that premise lacked impact. Imported television ads dubbed in local vernacular were scorned. Building brand loyalty among low-income shoppers is a job best done by folk who speak the language and know the lives of people they are selling to.
- Categories
- Uncategorized
- Region
- Sub-Saharan Africa
-
Microcredit for Americans
Microlending in general has boomed, more than tripling the number of borrowers from 2008 to 2011, according to data collected by the Aspen Institute and Grameen America.
- Categories
- Uncategorized
-
Why the banker who helped millions of Bangladeshis out of poverty became his country’s enemy number one
Muhammad Yunus is fêted by world leaders, renowned internationally and a national hero at home. All of which makes it harder to explain why the government in his native Bangladesh is trying to destroy him.
- Categories
- Uncategorized
- Region
- Asia Pacific
-
Gate Global Impact Partners With U.N. To Capitalize Social Entrepreneurs
Gate Global Impact announced at the recent United Nations Global Compact Leaders Summit a plan to feature select companies from the U.N.’s soon-to-be-launched Social Enterprise Action Hub on the Gate Global Impact GATEWAY Platform, a crowdfunding platform for social entrepreneurs to pitch impact investors.
- Categories
- Uncategorized
- Tags
- impact investing
-
The Bangladesh poor selling organs to pay debts
Millions of rural Bangladeshis, grow up facing a life of hardship. In an attempt to alleviate poverty, countless numbers take on debt with microcredit lenders, only to find themselves in a difficult situation when they are unable to repay the loan.
- Categories
- Uncategorized
- Region
- Asia Pacific
- Tags
- microfinance
-
Microinsurance in Africa grows by 200%, says report
More than 44 million Africans use microinsurance products as tools to manage the risks they are exposed to, a study on the Landscape of Microinsurance in Africa last year has shown.
- Categories
- Uncategorized
- Region
- Sub-Saharan Africa
-
In Indonesia, Mobile banking becomes a source of local banks’ revenue
With the sharp increase in the use of smartphones, mobile banking has become an important source of income for Indonesian banks that are now expanding fee-based services to boost their profits.
- Categories
- Uncategorized
- Region
- Asia Pacific
-
Full Financial Inclusion Possible by 2020
The Center for Financial Inclusion "Mapping the Invisible Market" project revealed that the majority of the financially excluded live in just six countries: Brazil, China, India, Indonesia, Nigeria and Pakistan.
- Categories
- Uncategorized
Subscribe to Our Weekly Newsletter, "NextBillion Notes"
Published each Wednesday, our e-newsletter features NextBillion's latest original articles, along with a selection of news, jobs, bizdev opportunities and events from our recent coverage — and regular conference ticket giveaways.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.